Google announced Wednesday it’s making its AI Mode search experience more accessible worldwide while introducing new booking capabilities that let users purchase event tickets and schedule appointments directly through search.

The tech giant unveiled a dedicated AI Mode button in Chrome for iOS and Android devices, providing easier access to the feature now serving users across more than 200 countries and territories. The mobile shortcut launches in the United States today and will expand to 160 additional countries with language support including Hindi, Indonesian, Japanese, Korean, and Portuguese.

New Booking Capabilities Transform Search Experience

Google’s latest update introduces agentic features powered by Project Mariner, built on the company’s Gemini 2.0 model, enabling AI Mode to handle complex booking tasks. Users can now request event tickets by asking: “Find me two cheap tickets to an upcoming Shaboozey concert, preferably general admission tickets,” and the system will search across multiple platforms to present curated options with direct booking links.

The booking functionality extends beyond entertainment, allowing users to schedule appointments at salons and wellness centers through conversational queries. These capabilities build on restaurant booking features introduced in August, already integrated with platforms including OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, and Booksy.

“AI Mode will search across multiple websites to find real-time availability for booking options or tickets that match your specific needs,” the company explained, emphasizing integration with existing booking platforms.

Competition Heats Up in AI-Powered Search Market

The expansion represents Google’s aggressive response to competitors like Perplexity AI and OpenAI’s ChatGPT Search in the conversational AI market. Since launching in March, AI Mode has grown from availability in three countries to global reach, with users asking questions nearly three times longer than traditional keyword searches.

The new features are currently available to all users enrolled in Google’s Search Labs experiment in the United States, with higher usage limits for AI Pro and Ultra subscribers. Google notes that while the service “relies on our foundational quality and safety systems,” it remains “an early experiment and may make mistakes.”