Meta dropped some interesting news Monday – Facebook Dating is getting its own AI assistant to help you find better matches. Think of it like having a super-smart wingman who actually pays attention to what you’re looking for.

This chatbot can help you get specific with your search. Want to find “a Brooklyn girl in tech”? Just ask. Need help polishing up your profile? The AI has your back.

Meta’s also tackling swipe fatigue with a new feature called Meet Cute that serves up a weekly surprise match based on their algorithm. Sometimes the best connections happen when you’re not actively hunting for them.

The Numbers Game

Facebook Dating is seeing some solid growth in the younger crowd. Matches among 18 to 29-year-olds jumped 10% year-over-year, with hundreds of thousands of people in that age group creating new profiles each month.

That sounds impressive until you stack it against the competition. Tinder pulls in about 50 million daily active users, while Hinge has around 10 million people swiping daily. Facebook Dating still has plenty of catching up to do.

The Dating App Arms Race

Facebook Dating isn’t exactly breaking new ground here. AI features have become pretty standard across dating apps these days. Even newer players like Sitch are trying to stand out with their AI capabilities.

Match Group – the company behind Tinder, Hinge, and OKCupid – partnered with OpenAI last year as part of their $20 million-plus bet on AI technology. That’s a hefty investment, especially considering Match Group’s stock has dropped about 68% over the past five years.

How Apps Are Using This Technology

The investment has produced some genuinely useful features. Tinder now has a photo selector that scans your camera roll to suggest the best profile pictures. Hinge lets you improve your responses to those profile prompts that always seem harder to answer than they should be.

Bumble has similar tools, though founder Whitney Wolfe Herd stirred up some controversy last year when she suggested users might eventually have personal “AI concierges” that go on dates with other people’s AI to check compatibility. That idea didn’t exactly land well with users.

The race is on to see which dating app can use this technology most effectively without making the whole experience feel robotic. Facebook Dating’s entry into this space suggests they think they’ve found the right balance.