Sony has unveiled its latest addition to the PlayStation 5 controller lineup: the Icon Blue Special Edition DualSense wireless controller. Set to launch on October 20, 2025, across the United States and Canada, followed by Mexico and Chile on October 28, 2025, this new variant captures the distinctive visual identity that has defined PlayStation consoles for three decades.

The timing of this announcement holds particular significance, arriving shortly after September 9—marking 30 years since PlayStation’s original United States debut. This milestone represents three decades of Sony’s presence in the global console market, and the celebrations extend beyond this single controller announcement, with PlayStation-branded merchandise continuing to roll out.

Design Philosophy and Visual Details

The Icon Blue Special Edition stands out through its multi-layered blue color scheme, crafted to mirror the signature blue illumination that appears when powering on your PlayStation 5 console. The touchpad incorporates a glossy pattern featuring PlayStation’s iconic button shapes, while the controller’s rear surface displays an engraving in Japanese Katakana characters spelling “Pureisutēshon”—the Japanese pronunciation of “PlayStation.”

Leo Cardoso from PlayStation’s Color, Material, and Finish design team explained the creative direction behind the controller. The design aims to capture that specific moment of anticipation when the console’s blue light activates—that instant before diving into your gaming session. The Katakana inscription serves as a deliberate tribute to PlayStation’s Japanese heritage and origins.

Technical Specifications and Features

Despite its special edition status, this controller maintains the complete suite of standard DualSense capabilities that have defined the PlayStation 5 gaming experience:

• Haptic feedback for immersive tactile response
• Adaptive triggers with adjustable resistance
• Integrated microphone for voice communication
• Wireless connectivity for cable-free gaming

These features continue to distinguish the DualSense from previous PlayStation controller generations, offering enhanced immersion across compatible titles.

Pricing and Availability Across Regions

The Icon Blue Special Edition carries a retail price of $84.99 USD, positioning it within Sony’s special edition controller pricing tier. Regional pricing breaks down as follows:

• United States: $84.99
• Canada: $109.99 CAD
• Mexico: $1,899 MXN
• Chile: $93,490 CLP

Distribution will occur exclusively through Walmart retail locations and Walmart’s official website across these territories. This exclusive retail partnership streamlines the purchasing process but limits options for consumers who prefer alternative retailers.

Expanded PlayStation Merchandise Collection

Sony’s announcement extended beyond the controller itself, revealing several PlayStation-themed products scheduled for availability through Walmart.com and select physical Walmart stores throughout the United States:

Astro Bot Lunch Box: A collector’s item showcasing Astro Bot with a lenticular face design that shifts expressions depending on your viewing angle.

Twisted Metal Meltz Figures: Culturefly-produced collectibles reimagining familiar characters and vehicles from the Twisted Metal franchise in stylized form.

PlayStation Jersey: A sports-inspired jersey merging contemporary athletic design elements with PlayStation branding.

The Last of Us Ellie Mini Backpack: A scaled-down replica of Ellie’s in-game backpack from The Last of Us series.

Monogram Backpack Clips: Detailed figural clips representing various PlayStation characters, including Atsu from Ghost of Yotei, Jak, and Sly Cooper.

Sony has not yet disclosed specific release dates or pricing information for these accompanying products.

How This Fits Within Sony’s Limited Edition Controller Strategy

The Icon Blue Special Edition joins an increasingly diverse collection of franchise-themed DualSense controllers that celebrate PlayStation’s gaming library:

God of War 20th Anniversary DualSense: Drawing inspiration from Kratos’ omega tattoo symbol, this controller retails for $85 and launches on October 23, 2025.

Astro Bot Joyful Limited Edition: Themed around the Astro Bot character and game universe.

Ghost of Yotei Limited Edition Controllers: Available in both gold and black variants at $85 each, featuring traditional inkbrush artistic elements.

Death Stranding 2: On the Beach DualSense: Priced at $85 with a black base color, orange accent details, and iconography inspired by the game’s Drawbridge imagery.

This strategic approach to limited edition controllers serves multiple purposes: celebrating major franchises, maintaining collector interest, and providing visual customization options beyond the standard controller offerings.

Looking Ahead: Additional PlayStation Announcements

Sony also previewed the PlayStation 30th Anniversary Book, a comprehensive 400-page hardcover volume scheduled for 2026 release. This publication will feature previously unseen imagery from Sony’s research and development archives alongside insights from PlayStation’s design team—offering an unprecedented look at the console’s evolution.

Concurrent with these product announcements, Sony highlighted an ongoing PlayStation Studios publisher sale occurring during Prime Big Deal Days. The promotion includes reduced pricing on notable titles such as Stellar Blade, Marvel’s Spider-Man 2, and Ghost of Tsushima: Director’s Cut.

Evaluating the Icon Blue’s Position in the Market

For existing PlayStation 5 owners considering an additional controller or replacement, the Icon Blue Special Edition presents a visually distinctive option that celebrates PlayStation’s identity. The $84.99 price point places it above standard DualSense controllers but aligns with Sony’s established special edition pricing structure.

The exclusive Walmart distribution may present convenience for some shoppers while limiting options for others. Those who prefer purchasing through PlayStation Direct or alternative retailers will need to adjust their typical shopping patterns.

The design succeeds in translating the PlayStation 5’s visual language onto the controller itself, creating a cohesive aesthetic for users who appreciate matching their accessories to their console’s design identity. The Japanese Katakana engraving adds a thoughtful detail that acknowledges the brand’s origins without overwhelming the overall design.

Whether this particular variant resonates will depend largely on individual aesthetic preferences and existing controller collections. For collectors building a comprehensive DualSense library or fans drawn to PlayStation’s signature blue color scheme, the Icon Blue represents a compelling addition. Those satisfied with standard controllers or franchise-specific designs may find less urgency in adding this variant to their setup.